When placing your home on the market one important factor is often understated – selecting the right agent is of utmost importance.

These days, agents generally have a high degree of professionalism and can offer a range of advertising and marketing to suit your budget. What are the key ingredients that will determine whether you obtain your dream price and how much influence will agent selection play in determining our final sale price?

We believe agent selection can be as important to obtaining your dream price as having your home complete and ready for sale.

“The first thing to look for is the all round performance of the Agent. Not necessarily the Agent who has the most signs but the Agent who sells his properties for the highest price in the marketplace.

What is the point in marketing and selling property for an ordinary price”

“Another important consideration is an agent’s website and general web presence. Nowadays buyers spend a lot of time making enquiries on the internet. It is important that your agent has wide net exposure. Make sure it’s not just lip service you are getting either, ask to see the websites and the exposure”

Frank Screnci’s tips for agent selection include:

• Local Presence, Performance and Client Satisfaction.
• Web presence. Not just the agent’s website but which websites will your home be promoted on. For example, www.realestate.com.au, homesales.com.au, www.domain.com.au and others.
• Does your Agent have 360 marketing? Ask the Agent for his Strategy to get you the highest Price in the current market.
• What type of database marketing does your agent undertake, and can you see some evidence.
• Qualifications, Experience and Track Record of the Agent.
• Marketing plans and budgets
• How often will you receive feedback from your agent and what form will it be
• Ask to see testimonials from previous clients

“Vendors should do research and ask the difficult questions of an agent before signing anything”

If you are thinking of placing your home on the market and would like to discuss this, contact Frank Screnci of REAL ESTATE AUCTIONS on 9643 1144; 0403 015 118 or frank@reab.com.au for a no obligation comprehensive market appraisal.

Real Estate Auctions are your go to property specialist for; Berala, Regents Park, Lidcombe, Auburn and surrounding areas; for Auctions, Property Management & Sales;